Unilever - Fair and Lovely Multi-Vitamin Cream - Music by Jon Brooks

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Unilever - Fair and Lovely Multi-Vitamin Cream - Music by Jon Brooks
Below is a description and analysis of the compositional process I took in creating the music for this TV commercial. Tiger Beer 'Beast' TVC - Music Composed and Produced by Jon Brooks. This was a demo and part of a presentation I prepared for an interview and position I took at WASP Studios, Malaysia. I worked on this advert in 2004. Wowsers! Ten years ago! Please see below for more info. FIRST IMPRESSIONS: - Because there was no voice over, it was evident that the key to the soundtrack was to provide the correct emotional messages by accentuating the on-screen text and images for the audience. - There's a lot of information for the audience to absorb. - I felt the music should be rhythmically driven and embody a punchy and solid sound that compliments the pacing whilst securing continuity. - Overall, my interpretation of the commercial was that Tiger Beer will fulfil your every need; giving you street-cred and success. All positive aspects of life. COMPOSITIONAL PROCESS AND ANALYSIS: - First of all, I imported the commercial into Cubase (Music Sequencing Package) to sync. the picture to a click track so I could establish an appropriate tempo. I settled on 155 BPM (beats per minute). This made numerous hit points accessible due to the high tempo. - One of the main components of the score is the use of syncopation, which helps build up a sense of adventure and excitement. - Another major feature of the music is the use of a memorable motif, of which reiterates throughout. The seven note motif is expressed on the pianoforte, constructed of staccato quavers. Following this motif, you can hear a tonal, yet percussive syncopated sound which goes through various permutations as the advertisement develops. - The soundtrack has a punchy drive that constantly moves forward, stressing that "if you consume this beer"... "you will be fulfilled". Hard sell huh? - When the beer cans are submerged in water, the timbre of the music shifts to reflect this, e.g. with filtering and EQ (equalisation) to the lower frequencies. The music then reverts back to being "in your face". To conclude, the text, visuals and pacing sum up all the positive aspects; the soundtrack compliments and reinforces this. INSTRUMENTATION: - Grand Piano - Roland XV-5080 Ionizer - Roland XV-5080 Millenium Strings - Tam Tam - Roland XV-5080 Power Trip - Drum Kit - Roland XV-5080 Sound Module Choir - Drum Loops 155bpm (x 3) - Roland XV-5080 Velo Techno 2 - SFX (Various sources) - Korg SP Midi Controller YouTube Channel: http://www.youtube.com/jonbrookscomposer FaceBook: https://www.facebook.com/pages/Jon-Brooks-Music-Composer/188521854515524 Twitter: https://twitter.com/JonBrooks_Music SoundCloud: https://soundcloud.com/jonbrooks-1 Blogspot: http://jonbrookscomposer.blogspot.co.uk Official Website http://www.jonbrooks.co.uk
Disney-esque orchestral music composed and orchestrated by Jon Brooks. 'Once Upon a Time' was inspired by incidental music in Disney movies. Let your imagination run wild and listen to the enchanted forest in this disney-esque orchestral musical track. Youtube Channel: http://www.youtube.com/jonbrookscomposer
Exciting news!! The trailer for 'SAM, The InventorBot' is here... Woohooo!!! 'Tribe Audio' (http://www.tribeaudio.com) commissioned me to compose and produce the soundtrack for the trailer. This was an awesome project to work on - loved every second of it! For further information, please visit: http://www.samtheinventorbot.com (Cinematicpro) YouTube Channel: http://www.youtube.com/jonbrookscomposer FaceBook: https://www.facebook.com/pages/Jon-Brooks-Music-Composer/188521854515524 Twitter: https://twitter.com/JonBrooks_Music SoundCloud: https://soundcloud.com/jonbrooks-1 Blogspot: http://jonbrookscomposer.blogspot.co.uk Official Website http://www.jonbrooks.co.uk CREDITS: Animation Producer: HJ Kairulazhar HJ Rosli Head of Story: HJ Kairulazhar HJ Rosli, Derek Eversfield, Banshee Creative Visual Effects Supervisor: HJ Kairulazhar HJ Rosli, Borko Milohanovic Editor: HJ Kairulazhar HJ Rosli Modeling Lead: Jumat Omar, Albert Goh Rigging Lead: MD Airul Arif Awang Damit Character Design and Previsualization: MD Hazwan Kampong Look Development: HJ Kairulazhar HJ Rosli Modeler: HJ Khairulanwar HJ Ibrahim Supervising Animator: Sofrie Addry Bin Sofi Animators: MD Hazwan Kampong, HJ Kairulazhar HJ Rosli, DK Nurafiqah Bte PG HJ Abd Rahman, Wan Nurzahidah Metussin, MD Airul Arif Awang Damit Music, Sound Design and Voice Over by: TRIBE AUDIO (Music Composer: Jon Brooks) Production Assistants: MD Hazwan Kampong, Hamizan Abd Halim Supported by: AITI (Authority for Info-communications Technology Industry). In collaboration with: iCentre, BEDB (The Brunei Economic Development Board) and Craft. A CinematicPro Production Sam, The InventorBot - An action adventure series about a young android boy from a robot-inhabited planet that invents gadgets in a quest to solve the mystery behind his parents' demise. Courtesy of CinematicPro. Animation - Cinematicpro has released the first trailer of its upcoming 3D animation series. The three minute trailer, shows a sneak peak of the animation series 'Sam The InventorBot'. Upon release, the series will be the first 3D animation series developed by an animation studio in Brunei. The release date of the series hasn't been confirmed by the company yet. "We are still uncertain on that as we need to test the market first", said Hj Kairulazhar Hj Rosli (Founder of Cinematicpro). Sam is the main character in this action adventure series about a young android boy from a robot-inhabited planet that invents gadgets in a quest to solve the mystery behind his parents' demise. The project is currently in the marketing stage and is currently being pitched to broadcasters. "We are already in contact with a few regional broadcasters and are now setting up to meet with a local broadcaster", he added. The firm also hired Malaysia 3D animation studio Giggle Garage Sdn Bhd as a consultant for the project as well as providing outsourcing support for its development.
I wrote the music for this KFC TVC in 2005 whilst working in Malaysia as an In-House Composer / Sound Designer at WASP Studios. Thanks for watching and thanks for subscribing to my Youtube Channel. :-) Title: "Essay" Advertising agency: BBDO Malaysia. Product: Kentucky Fried Chicken Sound Engineer: Yew Tuck Seng Music Composer: Jon Brooks Audio Mix: WASP Studios YouTube Channel: http://www.youtube.com/jonbrookscomposer FaceBook: https://www.facebook.com/pages/Jon-Brooks-Music-Composer/188521854515524?ref=hl Twitter: https://twitter.com/JonBrooks_Music SoundCloud: https://soundcloud.com/jonbrooks-1 Blogspot: http://jonbrookscomposer.blogspot.co.uk Official Website http://www.jonbrooks.co.uk SUITE 50-01-01, WISMA UOA DAMANSARA, 50 JALAN DUNGUN, DAMANSARA HEIGHTS, 50490, KUALA LUMPUR, MALAYSIA PHONE +603 2094 6300 FAX +603 2094 9891 "In the absence of great work, nothing else matters" At BBDO and Proximity they live by the mantra 'The Work, The Work, The Work'. And their aim is to create the world's most compelling content for their clients. Little wonder that they've won a multitude of business effectiveness awards; from Effie to AME to James E Burke. Their creativity has an enviable reputation too, having been ranked No. 1 in Malaysia, No. 1 in Asia, and No. 8 Worldwide with various Cannes, One Show, D & AD, Spikes, AdFest, NY Festival and Kancil awards. Their mission is to create solutions to client problems. Traditional. Non-traditional. Out of this world. Everything goes. Tags: KFC Holdings, Television Commercial, Malaysian TVC, Advert, Advertising, Advertisement, Recording Studio, Audio Production, UK, Malay, Chinese, Indian, Asia, Asian, MY, Agency, KL, JonBrooksComposer, Music for Screen, Jingles, Music Jingles, Jingles Composer, Jingle Composer, Malaysian Composer, Malay Composer, Muzik, Komposer, South East Asia,
I programmed this in Logic Pro. It's contemporary and experimental combined with a little sound design. YouTube Channel: http://www.youtube.com/jonbrookscomposer
"Sphere" Relaxing Experimental Contemporary Avant Garde Music
For additional information or more music, please visit my website: http://www.jonbrooks.co.uk
This music is subject to copyright and is provided for demonstration purposes only. © 2009 Jon Brooks.
Some of my musical influences include: Jerry Goldsmith, Gustav Mahler, Danny Elfman, R. Strauss, John Williams, James Newton-Howard, Wagner, Debussy, Patrick Doyle, Shostakovich, Vaughan Williams, Bill Conti, Sibelius, Elgar, Klaus Badelt, Michael Giacchino, Aerosmith, Elliot Goldenthal, Harry Gregson-Williams, James Horner, Def Leppard, Michael Kamen, Ennio Morricone, Hans Zimmer, Christopher Young, Gabriel Yared, Bon Jovi, Debbie Wiseman, Shirley Walker, Brian Tyler, Alan Silvestri, Howard Shore, The Beach Boys, Marc Shaiman, Wishbone Ash, Graeme Revell, John Powell, Mozart, Rachel Portman, Michael Nyman...... and many more!!!
SPHERE (As cited on Wikipedia)
A sphere (from Greek σφαῖρα — sphaira, "globe, ball") is a perfectly round geometrical object in three-dimensional space, such as the shape of a round ball. Like a circle, which is in two dimensions, a sphere is the set of points which are all the same distance r from a given point in space. This distance r is known as the "radius" of the sphere, and the given point is known as the center of the sphere. The maximum straight distance through the sphere is known as the "diameter". It passes through the center and is thus twice the radius.
In mathematics, a careful distinction is made between the sphere (a two-dimensional surface embedded in three-dimensional Euclidean space) and the ball (the three-dimensional shape consisting of a sphere and its interior).
Pairs of points on a sphere that lie on a straight line through its center are called antipodal points. A great circle is a circle on the sphere that has the same center and radius as the sphere, and consequently divides it into two equal parts. The shortest distance between two distinct non-antipodal points on the surface and measured along the surface, is on the unique great circle passing through the two points. Equipped with the great-circle distance, a great circle becomes the Riemannian circle.
If a particular point on a sphere is (arbitrarily) designated as its north pole, then the corresponding antipodal point is called the south pole and the equator is the great circle that is equidistant to them. Great circles through the two poles are called lines (or meridians) of longitude, and the line connecting the two poles is called the axis of rotation. Circles on the sphere that are parallel to the equator are lines of latitude. This terminology is also used for astronomical bodies such as the planet Earth, even though it is not spherical and only approximately spheroidal (see geoid).
A sphere is divided into two equal "hemispheres" by any plane that passes through its center. If two intersecting planes pass through its center, then they will subdivide the sphere into four lunes or biangles, the vertices of which all coincide with the antipodal points lying on the line of intersection of the planes. The antipodal quotient of the sphere is the surface called the real projective plane, which can also be thought of as the northern hemisphere with antipodal points of the equator identified. The round hemisphere is conjectured to be the optimal (least area) filling of the Riemannian circle. If the planes don't pass through the sphere's center, then the intersection is called spheric section.
The basic elements of Euclidean plane geometry are points and lines. On the sphere, points are defined in the usual sense, but the analogue of "line" may not be immediately apparent. If one measures by arc length one finds that the shortest path connecting two points lying entirely in the sphere is a segment of the great circle containing the points; see geodesic. Many theorems from classical geometry hold true for this spherical geometry as well, but many do not (see parallel postulate). In spherical trigonometry, angles are defined between great circles. Thus spherical trigonometry is different from ordinary trigonometry in many respects. For example, the sum of the interior angles of a spherical triangle exceeds 180 degrees. Also, any two similar spherical triangles are congruent.