Nike Chinese New Year Collection
To commemorate the Year of the Pig, the last animal sign representing 2019 on the Chinese Zodiac, Nike is releasing a limited-edition Chinese New Year collection that unifies patterns symbolic of all 12 signs onto classic Nike, Jordan Brand and Converse silhouettes, joining them together in a form of traditional Chinese patchwork called Bai Jia Yi.
Two styles of graphics are used to represent this throughout the collection: The first is a traditional geometric quilt pattern that is influenced by all 12 Chinese Zodiac symbols; the second is a mosaic pattern of the 12 symbols.
One shoe in the collection that represents the Chinese Zodiac’s many symbolic touch points is the Nike Air Max 98 CNY. It features up to six material styles that blend a “What The” configuration with the collection’s traditional Bai Jia Yi quilted pattern. Each material style draws from features of the last 12 years of Nike CNY footwear.
The Nike Chinese New Year collection releases throughout the month of January.
