Another concept i am considering launching in the local area. With an initial focus on music events, this is something i would like to adapt into a label, which would house the community of producers in Birmingham, who would not only release music through ‘juicy room’, but also DJ at the events. This is something which would require a good social presence from launch, most importantly online. Before making anything public, a strong identity must be realised for the brand, and this will need to be supported through an array of printed and digital promotional media.









