Nov 5, 2012
Justicia Justa
This is a logo I was asked to design for a law firm specialized in strategic litigation. This means that they focus on law issues which stand in the way of furthering human rights.
The conceptual work on this logo was considerable. The intention to convey the essential sense of equilibrium of justice, as well as communicating a distinction between those parts to be balanced, was crucial for the client. A sobre approach to the language and colors if the logo were also asked for. The result is a play on the essence of a balance, the initials of the law firm (JJ), as well as a clean, geometric and simple expression.