Welcome back to tumblr! In the post on Friday that linked to your interview about Awesome Coffee, you said that k-cups are coming soon. If you don’t mind me asking, what was the reasoning behind adding k-cups to the product lineup? Everything else seems environmentally friendly so I found it odd, so now I’m curious.
This is a great question. I don't know how to make my answer any shorter than this.
K-Cups ARE bad for the environment--not only because they contain plastic, but also because even thoughtfully farmed coffee has negative impacts on certain ecosystems, which is a very high cost for something that isn't necessity for human existence.
Anything that is a luxury for humans, from chocolate to books, has costs that are paid by the Earth and its inhabitants in exchange for things we don't actually need. Luxuries costs carbon. They cost land. They cost biodiversity. They may also, even if unintentionally, perpetuate and empower unjust systems of resource distribution. I think being aware of these costs is essential.
Luxuries also have benefits, of course. I am a big fan of books and chocolate (and coffee); they bring me joy. Coffee, at least when collectives are well-organized are paid directly, is also good for coffee farmers and the communities where they work.
The Awesome Coffee Club does not seek to eliminate the costs associated with consumption, because I don't believe they can be eliminated by selling coffee. Instead, the ACC seeks to DECREASE existing costs to biodiversity and systems of injustice. We do this by trying to reduce harm. In the case of our coffee beans, this means paying farmers directly and supporting collectives that are actively working to reverse deforestation. In the case of our packaging, this means packaging that keeps our coffee fresh while also being biodegradable. And in the case of our profit, that means investing all of it into healthcare systems in the world's poorest communities.
Unfortunately, around 30% of all coffee consumed in the United States is consumed via K-Cup. Many K-Cup manufacturers have no real interest in their costs to the environment. They may claim to be "recyclable," but this implies that they are commonly recycled, which they aren't. We have waited to make K-Cups because we wanted to understand what would actually reduce environmental harm in the K-Cup market, and we think we've found a K-Cup partner that reduces--but does not eliminate--the harm that comes from K-Cups by producing backyard compostable K-Cups. That is to say, these K-Cups do not need to be shipped to an industrial composting or recycling facility in order to be reused; they will break down in a backyard composting environment.
We think that offices (and it is mostly offices) that currently use K-Cups will serve the world and their workers better by switching to Awesome Coffee Club K-Cups. But to be clear, if you do not use K-Cups to drink coffee, you should not start. And if you do use K-Cups to drink coffee, you should switch to a whole bean or ground solution if it's practical for you to do so. But if you are married to K-Cups, we want to reduce the harm they cause.
