This little f***er right here...
IF you know what this is, you either have kids or have gotten into an embarrassing tug of war with one in a public place. My nephew is a Skyalanders fan/gamer, and I have been put on the trail to find the ever elusive KAOS TRAP.
What is a KAOS TRAP? There are two answers and they have nothing to do with Skylanders lore.
First, it is a MacGuffin. Happiness is very often treated as an ends. Money, clothes, fancy cars, etc., are typically the perceived ends or one-step nearer to making us smile and be happy. Does it exactly matter what it is? NO, of course not. Just like in the movies: a MacGuffin is a token that drives the plot forward.
(choose wisely)
A toy or doll to an adult is just a bunch of fluff or plastic, dyed or painted, representing a character or figure that will eventually come and go until the next one arrises.
Second, it is GENIUS. At some point, toys have gone down in demand. Little brats nowadays spend more time on mommy’s iPad, ringing up mucho dinero on in-app purchases. Skylanders?
it’s a revolutionary marketing miracle. It combines videos games and action figures. Remember action figures?
(my MacGuffin, btw...therapy here i come)
The kids go nuts and collect these figures and they are used to further the video game play. Another miracle of marketing: the back of the packaging. I used to love looking at the back of the toy packaging and see who i didn’t have left. Marketing.
(want want want)
Take a closer look. KAOS TRAP ISN’T EVEN THERE... exclusivity at its utmost. genius. FFWY
