#katekirk

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Stop Designing for Millennials

The problem with generational targeting.

STOP. In the name of designing for people and not labels.

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5 Branded Cinemagraphs on Instagram That Are Sure to Mesmerize

Instagram marketers are crazy for cinemagraphs, those posts that mix still images with video. Over the last few months, brands have been testing the captivating format on Instagram to kick social creative up a notch.

Love the old-fashioned feel to it...a step above animated GIF. I dare someone to do this for #gDC15...

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Want-to-know moments. Want-to-go moments. Want-to-do moments. Want-to-buy moments. They're all micro-moments, and they’re the new battleground for brands.

So the bird is just for kooky fun, but I got a lot out of reading this bit about how mobile accessibility is changing behaviors...DEFINITELY need-to-know for all of us.

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Und Now Bats, Ve Dance!!

“If you flip a photo of bats hanging upside down, they look like they're having a wicked dance-off:”

When in doubt, TURN IT UPSIDE DOWN

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What Is "Design Fixation," And How Can You Stop It?

How to avoid getting stuck on the first solution that springs to mind.

Keep it OPEN, don’t get STUCK! 

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Los Angeles Just Solved the Street Parking Sign

Least. Confusing. Parking sign. Ever.

This would be a great Itch & Hanker topic, right? DC is horrible.

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A framework/process and lots of associated visual and story-building tools - from a storytelling project co-sponsored by Esquire mag and NE University’s digital media program. Suggests new uses for Keynote, etc.

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Shameless plug for my new blog post - inspired by views from a slow commute a couple of weeks ago...