LAZY OAFS FLORAL SHIRT : RATING - 4.5 STARS
Ah boy. Lazy oaf - my first love. Lazy Oaf is a London based fashion label designing bright bold clothing and accessories for men and women. Founded by designer Gemma Shiel in 2001, the brand started as a small run of men's T-shirts hand-screen printed in Gemma's dads garage and sold on a market stall in Spitalfields. 11 years on and their designs can now be found on their website (www.lazyoaf.com) , and a independent Soho boutique in London and in over 250 stores worldwide. What started as a small T-shirt collection has now evolved into a complete product range with knitwear, outerwear, shoes and stationery recently added to the ever-expanding Lazy Oaf line.
ABOVE - JOANNA KUCHTA (RIGHT) WEARING THE LAZY OAF FLORAL SHIRT WITH ELIZABETH BISHOP(MIDDLE) AND JOE FAHY (LEFT)
I completely fell in admiration for lazy oaf back in 2012, yet being a teenager, i could not afford such high priced garms. But recently I bought this lazy oaf floral shirt along with a few other bits, with the final cart price summary coming to £230. Jeez. Although - it was totally worth it. The shirt has a structured cotton base with engraved buttons, feeling super smooth and long-lasting.
ABOVE - JOANNA KUCHTA IN THE FLORAL SHIRT
The design reminded me of children's drawings, which i guess was the aspect which attracted me. Lazy Oaf collections are notoriously colourful, cartoon-focussed and always with an element of weirdness. Their design philosophy is not trend driven but focused on our unique directional vision referencing street wear and youth nostalgia. All round, this shirt is INCREDIBLE for fun nights out or for reaching your arty crafty aesthetics. I have worn this shirt about 10 times now, the design hasn't faded one bit, and its also kept its shape-which is astonishing for something which came out of my mums scary washing machine.
My only problem with the shirt is that i bought it for £53, but is now in the sale for £25. Damn. So my advice would be, when it comes to Lazy Oaf, buy their limited edition stuff (because they won't be in the sale) but any actual items made by lazy oaf themselves, wait for them to go in sale.