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Cannes 2015 Day 5 / Liz Keihner, IBM

The Internet of Things: Designing for Magical Moments of Truth

Liz Keihner, Senior Design Manager, IBMiX Interactive Experience

Product Design vs Design Thinking 

Take 1 minute to design a vase. 

Take 1 minute to design a better way for people to enjoy flowers in their home. Design an experience not a product. 

PROCESS 

Understand Users 

Explore 

Prototype 

Evaluate 

UNDERSTAND USERS 

When learning about users, it is nearly impossible to know anything meaningful without talking to people. 

Gain empathy to develop actionable insights to create a better product and give users a delightful experience.

EMPATHY MAP 

Have Sponsor Users, real people that help you design experiences.

Anatomy of a Needs Statement. 

(who? the user) needs a way to (what? do something that addresses their need) so that (wow! the user benefits directly).

OTHER TOOLS 

Stakeholder Map 

Scenario Map 

Story Map 

Wireframe 

Technical Prototype 

Feedback Grid 

Prioritization Grid