May 4, 2015
A small tea review to keep my blog alive during this trying time of no internet.
Golden Indulgence (Chocolate & Almond) tea by Kettle Town.
This tea review was brought to you by happyconclusions and her generous gift of wifi ♥
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A small tea review to keep my blog alive during this trying time of no internet.
Golden Indulgence (Chocolate & Almond) tea by Kettle Town.
This tea review was brought to you by happyconclusions and her generous gift of wifi ♥
Why your cafe should offer more than a traditional English breakfast
Since settlement of the first Australians from the UK, we are led to believe that the Australian culture is that similar to our predecessors- the English. We all know of the good old English breakfast, served in pristine Royal Albert cups and governed by strict tea drinking etiquette. It is no wonder we have so much attachment to this rather traditional blend of tea.
The age of generation Y and popularity of the hipsters, however, is starting to tell a different story. You may say they are breaking all the rules. Research from Euromonitor based on findings from 2013-2014, states that there is a steady decline in the consumption of standard black tea. It is reported that consumers are becoming more sophisticated and wanting a more varied range from the food service. On the other side of the fence we are seeing herbal, flavoured and green tea categories experiencing solid growth. Consumers are becoming increasingly aware of the dynamic aspect of tea, its wide range of blend options and associated complexities in flavour. Majority of these new trends are emerging with in the youth, at Kettle Town for example, we are finding majority of buyers are aged 25 and younger. This is can be seen as a clear indication of what the future of the beverage industry might look like. It is not surprising that analysts are predicting the tea industry to be of equal value as that of coffee in the next decade. A number of Cafés are already on board with the new trend; take for example, the Sweet Spot Patisserie in Randwick offering a comprehensive tea menu paired with desserts, Salt Meats Cheese grocer offering extensive loose leaf teas selling over 10 kg a week. The hot beverage market is changing and those who are quick to capitalise on the specialty tea opportunity are the ones that will get most rewarded in the future. To learn about tea contact me via our website www.kettletown.com