I am sure we are all aware that we are living in the age of information. The best demonstration of how valuable information is can be seen at our local supermarkets where we find ourselves reading product nutritional panels before putting the products in our shopping baskets. We can assume that being consistent human beings we would follow similar behaviour when making purchases outside the supermarkets.
In order to maximise customer spending, as café/small business owners, we should ensure to provide enough information to our customers to capture multiple sales. Café have done a great job with coffee but some neglect tea.
Tea accounts for two fifths of the hot beverage market, that means (in theory) out of 5 customers who visit your café 2 will want to purchase tea! This is a market that can no longer be ignored and those of you in Sydney who made it to the tea festival this weekend can testify. Information need not only be written, it can be visual – through interesting product displays or sensory engaging through smells. The more customer senses we can engage the more likely we will get the sale (think of a real estate sales personnel baking cookies in display homes).
At Kettle Town we put a lot of emphasis on providing information to customers through our tea and dessert pairing menus, see through tea canisters, display cups for smell and brewing instructions. Stockists we’ve worked with have seen a significant lift in their tea sales based on the provision of this additional information.
If you are interested in getting more information regarding how we work at Kettle Town feel free to contact Vincent on 040602469 or [email protected]. Alternatively visit our websitewww.kettletown.com and fill out the contact form.
