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In this blog you will get a complete guide on how to do keyword research for your brand to get higher rank on SERP.
Keyword Research is very important for every Business. In this blog, you will get all the important factors of how to do a perfect Keyword Research
How to Do Proper Keyword Research?
Imagine you are searching for something online and find the exact match related to your search on the first Page. This is called the Magic of Doing Keyword Research which is effective for your business as well as the users or customers.
Keyword research is the process of finding and analyzing exact keyword phrases that match your niches and it will used by users to find their products and services Online. With the help of these search terms business owners can easily optimize their website and as a result, it will help to rank high in SERPs. When you rank high in SERPs it will help to attract more customers and leads for your business.
So, why is proper keyword research so beneficial?
Try to Understand your Audience Voice:
When doing Keyword Research try to keep in mind what terms your Customers will use during research. This allows you to understand their needs and search intent and it will help to tailor the content, products, and services by which you can attract more visitors to your website.
Reaching the Right People at the Right Time:
By Using relevant Keywords for your website and content increases the chances of ranking high in the search Engine. This approach helps to reach the most relevant audience for your niche and increases the change of Conversion.
Content Creation with a Purpose:
Keyword Research acts as a path for your Content Strategy. When you understand what your audience is searching for you can target that and can easily create content on that to target your audience. It not only increases the quality of the content but also helps to improve your position as a thought leader in your industry.
Staying Ahead of the Curve:
The Online trend is evolving day by day and so are search trends. Doing Proper Keyword Research helps to stay informed about the changes and it will help businesses to keep ahead of the trend.
If you want to Learn How to do Proper Keyword Research Check out this for sure.
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How to set up an effective google ad Campaign
Setting up an effective Google ad campaign might be able to bring maximum conversions for your ad. If you are not using PPC to drive more traffic to your website, then you are have left an effective method. So, why do we wait to create an effective Google ad campaign? Try using these tricks to create an effective Google ad campaign.
Finding Right Keywords
Specific Keywords to reach specific customers: -
Keywords are the backbone of your ad. Choosing specific keywords implies selection of the keywords that are much related to the theme of your ad. This might not give much reach to your ads, but this can generate more sales. Because, if a girl is searching for the girls` bicycles and there she happens to see an ad word specified for her current related searches. For example, the ad words like “Girls` Bicycles”, “Girls` Bikes”, “Bicycle for girls online” would have a higher chance to get clicked by that girl. Therefore, giving “Phrase Match” and “Exact Match” as keyword match type is good for you. Likewise, categorizing the service or products you provide with a more specific ad word related to the theme of your ad will definitely increase the conversion rate. That means the click-through rate is as same or close to the number of conversions you have got. So, Make sure to be more specific to reach your targeted audience. And try using phrase match and exact match as keyword match types to avoid unnecessary clicks.
General Keywords to Get More Reach
If your intention is to get more reach, then choosing general keywords is more apt. For example, think you have a large bicycle store and you want to get maximum reach for your bicycle store. Then, giving ad words like “Bicycle Store” “Buy Bicycle” “Bicycle Store near me” “Best Bicycle Store”, etc would be really helpful. And never forget to give a broad match to this set of keywords. Thereby, your ad would reach those who are searching with the keyword “Bicycle store”, “Bicycle”, “Bikes”, “Ladies` Bicycles”, “Men’s Bikes”, etc might see your ad.
Extensions
As the word sounds, extensions extend the information and thereby give more visibility for your ad. There are different formats of extensions like location extension, site link extension, call-out extension, additional text, and more. Adding extensions increases the click-through rate. And click-through rate is one of the key factors affecting Quality Score. Therefore, the higher the click-through rate, the higher the quality score is.
Landing page
The landing page is basically a page that people land on after clicking your ad. Usually, this is just a webpage not a part of your company's website. Unlike a website that is focused on different goals, a landing page has only one goal and focuses to get people to convert.
Set up Remarketing Campaigns
Setting up remarketing campaigns can have a great impact on Return On Investment. This is a cost-effective technique. Moreover, helps people to recall your brand.
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#keyword #keywordreasearch Best keyword reasearch tool https://goo.gl/HlEMCO #internet #website #followmeto
#keyword #keywordreasearch Best keyword reasearch tool https://goo.gl/HlEMCO #internet #website #followmeto
#keyword #keywordreasearch Best keyword reasearch tool https://goo.gl/HlEMCO #internet #website #followmeto
