#kidsimaginations

[nulookdesign-blog]

One of my favourite prints! This definitely relates to us tonight. Little miss refusing to sleep in her bed cause there is a big bear walking around in her room 🐻 #kidsimaginations #bearinroom #bearprint #blackandwhite #kidsroomdecor www.etsy.com/au/listing/269501829/lions-and-tigers-and-bears-oh-my-set-of

[weplayalot]

Hard left! Sharp turn right!!! Traffic is crazy in your backyard.  Perhaps it’s Race Weekend in your child’s imagination.  What better way to play Nascar racing than with our Steering Wheel!

[ohitztito]

Now porkchop gets a ride lmao #KidsImaginations #PlayTime #DaddysGirls

[lrabin01]

AT&T has been airing this new series of ads called "It's Not Complicated" where they have a man in a suit talking to young kids about basic topics (that they tie in to their campaign for the company) like "What is better, more or less?" "Fast or slow?" "Is it better to do two things at one time?" etc. The ad campaign was created by BBDO and includes at least 14 ads on AT&T's youtube channel. 

What I appreciate about these ads are the honesty they try to maintain. The children don't necessarily make complete sense or complete sentences. Some of the kids in the ad seem to agree with each other while others look over at the kid who is talking like they are nuts. It doesn't seem staged. And how glad was I when I did a bit of research and learned that, for much of it, it wasn't staged. According to Advertising Age, the children featured in the ads were chosen because they were particularly talkative or imaginative, and while elements of the ads were scripted, the children's answers we primarily their own. In other words, the ad agency was able to easily use this creative and talkative little boy (and all the other kids in the ads) who thought that "Nicky" and "flash" sounded like they rhymed and make some money off of it. Is it exploitation? I personally just think it's smart. Kids have always said the darndest things for free; if you pay them a bit of money, they can say those darn things and make you a great ad with no harm to anyone. The innocence of the kids paired with the seriousness of the man in the video makes for great comedy at no one's expense.

I think this ad campaign is successful because the commercials are addicting. I've shared them with my friends. I've tweeted about them. I've gone through the whole channel and I just want more. I guess, as one girl explains:

"More is better than less because if stuff is not less--if there's more less stuff then you might wanna have some more and your parents just don't let you because there's only a little bit. We want more, we want more--like you really like it, you want more."

Makes sense to me.

But in the end... I am a Verizon customer and these ads won't make me get up and change my plan. But maybe when I need to get a new plan, the decision will be easier because AT&T ads will be ringing in my head. It's not complicated, or so they hope.

Link to the Advertising Age article can be found here.