Roll-Up Banners Right the First time
Building Brand Familiarity
In designing a roll-up, the company name and logo must always be at the top of the banner. Most of the content and its message – especially a call to action – should be at eye level so that customers notice the banner and the business right away. A real estate developer’s roll-up ad, for example, will probably have its contact details just under the logo.
Insightful Content
The banner must contain the most important points of your ad. The object is to attract the customer’s attention with the message in the content so they can come up to you and ask for more information. You can then discuss your products or services further and provide them with other marketing materials. If the banner includes high resolution images, they should not overpower the text.
Consulting a graphic designer in your area will make a big difference in promoting the business.