Thursday 9th Feb: Today Tracy gave a talk about ‘LADfest’, which stands for ‘Latin American Design Festival’. She talked about the deliverables, brand collateral and how we should be thinking about the users. She showed us their teaser video, which was very bright, bold and colourful and had a bit of an attitude to it. This really inspired me because their video is very simple but it really portrays the company. It shows the company’s style and also gives us valuable information such as the speakers, the date and the location. Tracy reminded us that it is important to include boring details like the dates and venue.
Tracy also talked about making our outcomes as fun and interesting and different as possible, not just sticking our logo onto different things. For example, thinking about other visual sources such as sound, movement and taste. Also, thinking about how to build unique features into our merchandise to capture our audience’s attention, such as intelligent textiles, interiors, exteriors and even planting.
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After Tracy’s talk, Jane then did a talk about her journey through festival photography and festival design. She told us about how she started out doing amateur photography at festivals and then asking a company if she could redesign their festival programme, saying ‘sometimes it pays to be cheeky’. The company agreed and she worked with them on a new programme and then a new festival identity. The festival was Beatherder Festival.
Jane then talked about Kate Maross, who is playful and bold with type. She explained that although the type sometimes looks jumbled, it also has an order, structure and hierarchy of how she wants you to read it, and your eyes always follow that order. I really like Kate Maross’ work, although I don’t know that it’s appropriate for my own festival design.