"Feminising" everyday items?!? Why solve your problems when there's consumerism 😐 #Repost @thefemalecondition (@get_repost) ・・・ Can we stahpppppp w gendering everything yet?! • • • Pepsi’s CEO is featured on Freakonomics Radio on NPR speaking about her vision for the future of Pepsi and the research behind the new ‘lady snacks.’ Before you judge her too harshly, hear her out. She has facts backing her decisions. • • • While I understand there can be consumer data driving a less crunchy, less messy lady chip. I don’t think we can look past the fact that women are all too often silenced. That we live in a world that tells women to shut up and be pretty or else - we don’t need our snacks to further reinforce that message. • • • I actually like the idea of a less messy, quieter chip - why gender it at all though? Why not advertise it as it is and let humans who enjoy the chips, enjoy the damn chips? • • • We have to get away from this ingrained culture of boy stuff and girl stuff. Imaginary, harshly imposed gender roles are hurtful to us as a people. • • • #genderroles #ladychips #inthenews #thefemalecondition









