Two languages - open every door
“One language - you are in a corridor for life. Two languages - open every door along the way of those language users"
You are the business development manager (BDM) reporting to the vice president (VP) of a corporate based in USA, whose primary business is retailing artificial jewellery online within USA. To expand your online presence in Mexico (your neighbour country), you have proposed the vice president to extend the same articles and the same portal for the Mexican users with changes in certain terms and conditions (seeing the law and compliance in Mexico).
After seeing the market research report for Mexico prepared by the BDM with concord data: online sales projections, profiles of the online consumers, what the online consumer wants etc.; the VP said "having an idea to sell the same articles online to Mexicans is very persuasive and the potential also seems to be very attractive. You claim to understand the online consumer of Mexico quite well."
The VP agreed to launch their web portal with the required changes (seeing the law and compliance in Mexico). The launch happened; recently the corporate has been flooded with an online traffic from Mexico, where the users put like and left comments in Spanish for the articles, but the user - customer conversion rate decreased and the bounce rate of the portal increased. The VP on seeing this met the BDM and the team, assuming the earlier data that they gave was correct the VP said, "The trouble is, the language barrier that we did not consider while making the reports. I have realized this seeing the comments which are in Spanish. When we are not able to understand their feedback without the translations how can they? Seeing this language barrier we should now localize our portal and our marketing material into Spanish and we should also have a Spanish representative as their customer service representative. Start looking for Spanish language translation agencies or Spanish translators whom we can partner with for a solution to this."
3 months down the line the sales of that company increased and matched the local US sales in a years time as per a feedback given.
Seeing the above case, we would now have realized the power of localization and translations which is uniquely positioned via leading language translation companies and agencies like ours ( Lingvopedia Language Solutions Pvt. Ltd.) to help you reach your audience, no matter what language it speaks.
By adopting the same spirit of consolidation in the way we approach the translation and localization requirements in your sector, lingvopedia.com helps our clients in their industry achieve greater time and cost-efficiencies on an enterprise scale.