SNOW ON THE BLUFF.
Errbody gotta start somewhere. But don’t stay where you start. Plan it out. Map it out. Even if you move a lil slower than you initially planned, that’s ok. Just DONT stop movin. Goin into 2021 I saw a snow on the bluff meme. It was Curtis Snow talkin to the camera man. I don’t remember exactly what he said, but it was sumn like “No matter what happens, keep that mf rollin”. That guy that posted it said that that was his motto for 2021, and I thought.. That’s the realest shit I’ve heard in a min. Even tho he was simply referring to the camera man, that shit translates perfectly in every day life. 2018 was when I first came up with my idea to do this. 2019 I dropped my first 2 pieces. Some low quality t shirts, that actually sold pretty well. I was excited as hell, but I was in no position to successfully operate a clothing line. My debt was so great that it devoured any profit I had made. That’s where a lot of niggas would’ve prolly walked away. But that there is the difference between the successful brands and the ones that fizzle out. I was broke as hell in my moms basement, no cell phone, no car, laying across a mattress writing songs and mocking up clothing designs. I knew in my heart that this was something that I wanted to give to the world. I knew this was something that my city needed. That’s a permanent feeling, so whatever happens within my life.. just know it’s LA SHELL 4EVER. Passion. To me passion is what gives you the ability to “keep that mf rollin.” A lot of people THINK they love specific things or lifestyles, but the second that shit started to crumble, bags would be packed. Passion. Don’t do that shit unless there’s passion behind it. People can always tell.