→ Emrys Morgenstern → Lauressa Morgenstern

seen from Kenya

seen from United States
seen from China
seen from China
seen from Argentina
seen from United States
seen from South Korea
seen from China
seen from United States

seen from United States
seen from Germany

seen from United States
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seen from Russia
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seen from Germany
seen from United States
seen from Türkiye
seen from United States
seen from China
→ Emrys Morgenstern → Lauressa Morgenstern
Congratulations, Tiffany! Your application for Lauressa Morgenstern has been accepted! I must say I’m psyched to see more of the Morgenstern family coming around with all of their complexities. I’m also happy to see more new writers! I can tell you’ll fit in quite well here. (Your FC change has been approved also.)
Please send in your account within 48 hours!
Lecture Advertising
What did I learn about this lecture?
Process
Big companies like Coca Cola use many different agency’s for their advertisements. Every country has it’s own humour so per country there is a different agency to produce their advertisement. These agency’s want to achieve the company’s goal. By doing this they will achieve their goal quicker and they will reach a larger audience.
Briefing
The company’s will explain their main idea and what they want to achieve. So they can set a goal.
Debriefing
This is when the company will start with the pitch and feedback.
Research
When the agency’s start they first need to do some research. They need to understand the product they are working with. They need to know who their target group will be.
Feedback/Pitch/Selection
The different agency’s will pitch their idea to the company so that the company can give feedback and make a selection of the one’s they like the most. Eventually they will only select one.
Implementation
When they chose that particular agency with the best pitch they will finish the campaign themselves.
After sales
Did the company reach their goal? and most importantly what was the costumers experience. When the company knows how the costumer thinks about their product they can probably improve their product to reach the goal after the sales as well.
Goal
During this project I would like to learn more about how to make an advertisement/ commercial on a computer.