Roofing and lead substitutes from car windows: Dutch company is conquering the world with it
In the world, 1.3 billion square meters of roof are laid per year, often with bitumen. Millions of kilograms of lead are used for the finishing. In addition, 1.5 billion kilos of plastic waste from car windows are dumped or incinerated every year in Europe. The Dutch company Leadax came up with a solution to all these problems: recyclable lead substitutes and roofing made from discarded car windows.
Founder and CEO Roeland van Delden has been selling bitumen roofing, made from petroleum, for decades with parent company Bitufa[1]. This raw material is finite and causes a lot of CO2 emissions. Another commonly used roofing material is lead. Soft, bendable, heavy and very strong, but also poisonous. Lead pollution[2] in soil, water and food leads to kidney damage, brain damage, miscarriages, reduced fertility and behavioural changes. So something must change, he thought.
150 Eiffel Towers thrown away
At the same time, the world has a plastic waste problem. As we move towards a fully circular economy in 2050, we need to reuse and recycle that waste. In search of a raw material for a lead substitute, Van Delden arrived at polyvinyl butyral (PVB) in 2014, a type of plastic that is used as foil in safety glass, such as car windows and building windows. The strong material, for example, ensures that car windows do not break into a thousand pieces if a stone hits it while driving. Broken windows are now replaced and end up in the landfill or incinerator. In Europe alone, 1.5 billion kilos of PVB waste are thrown away every year, the weight of 150 Eifel towers. A shame, thought Van Delden.
Lead substitute
He decided to investigate whether he could turn that PVB waste into an alternative to lead or bitumen roofing. This is how Leadax[3] was born. “PVB is a so-called indefinite waste stream that we encountered. After a lot of testing and R&D, we launched the first product on the market in 2017: a circular lead substitute. We now sell these in sixteen countries,” says Leadax commercial director Bob Oostelbos.
The material replaces lead used to cover chimneys, cavity walls and dormer windows, including at monuments. In order to be able to replace entire roofs with bitumen, Leadax also developed sustainable roofing material made from recycled PVB. That material was launched in 2021 during the World Expo in Dubai[4]. It will soon be available in 26 European countries. “There were four basic materials in the world that roofing material is made of. We have now launched a fifth variant,” says Oostelbos.
Five times more sustainable
Leadax has had a life cycle assessment[5] (LCA) done for its products[6]. Among other things, it showed that it is 31 percent more durable than lead and about five times more durable than the most commonly used roofing material. The climate impact is small, for example because Leadax is made at considerably lower temperatures than lead. In addition, it uses recycled plastic and the material itself is recyclable. This is how it works[7]: the car windows that normally go to scrap, landfill or oven are separated into glass and PVB flakes at recycling company Maltha – part of Renewi,[8] among others. That PVB goes to the Leadax factory in the village of Wapenveld[9] in Dutch province of Gelderland, which turns it into roofing material. The factory generates its own electricity with solar panels. About thirty years after it has been applied to roofs, the covering is collected again and the material can be recycled.
Stop investing in bitumen
Leadax is growing fast. The company already has sixty employees, saw its sales grow by 50 percent last year and expects the same growth this year when the roofing is sold in even more countries. The sale of bitumen roofing by parent company Bitufa is still continuing. “But we are no longer focusing on further growth there, because we expect that market to decline. All investments go into the circular alternative Leadax,” says Oostelbos.
Medieval city crane
The lead substitute of the Dutch company is loved by owners of monuments and old farms. It looks just like lead and has the same strong properties, but is a lot more environmentally friendly. For example, the city of Utrecht had the roof of the reconstructed medieval city crane[10] clad with Leadax instead of lead. “Utrecht’s city council did not want lead to be used because this could pollute the surface water,” says Oostelbos. “This offered us the opportunity to show our product in an appealing project.”
Source
André Oerlemans: Dakbedekking en loodvervangers uit autoruiten: Nederlands bedrijf verovert er de wereld mee, in: Change Inc, 13-04-2023, https://www.change.inc/circulaire-economie/dakbedekking-en-loodvervangers-uit-autoruiten-nederlands-bedrijf-verovert-er-de-wereld-mee-39825
[1] Bitufa Waterproofing produces since 1979 SMART Waterproofing Solutions in 4 product groups: Non-lead Flashing; Flat Roofing Waterproofing; Road Solutions; Basement Waterproofing. http://www.bitufa.com
[2] Lead has no essential function in your body. Excessive exposure to lead through food, pottery, crystal glass, water and air, for example, can have negative effects on health. For example, it can cause anemia and increased blood pressure
[3] The history of our sustainable roofing materials began in 2014 when we started looking for a sustainable raw material for our lead substitute, which can also be recycled at the end of its life. We came across polyvinyl butyral (PVB), a type of plastic that is used in safety glass, such as car windows and building glass. This plastic film is very strong and ensures, for example, that a car window does not break into a thousand pieces when a stone hits it while driving. If this window is replaced, the plastic waste ends up in a landfill or in an incinerator. In other words, indeterminate waste. A shame for such a strong raw material. That is why we decided to give PVB a different destination. After years of research, development and intensive testing, we launched our first lead substitute, made from recycled PVB, on the market in 2017: 'Leadax Original'. Since then, our range of lead substitutes has grown rapidly and we also offer two self-adhesive lead substitutes: Leadax Easy FA and Leadax Easy SA. Together with our exclusive Dutch distributor VisscherHolland Bouw we make a difference for people and the environment. We produce the best, circular roofing materials, and they provide distribution, service and support to the points of sale. On this page you will find an overview of the points of sale. https://leadax.com/nl/ons-verhaal/?_ga=2.20187192.1201438081.1682262310-2025830176.1679753316
[4] The World Expo takes place once every five years and is the exhibition where the world shows its greatest innovations of the moment for six months. Leadax has the honor of waterproofing the Dutch Pavilion at World Expo 2020 Dubai with circular building materials, such as its lead substitute and roofing material. Both products are the most sustainable variant in their category. PVB waste from laminated glass, such as car windows, is used by Leadax as raw material for its recyclable products. https://leadax.com/nl/leadax-world-expo-2020-dubai/?_ga=2.128650252.1201438081.1682262310-2025830176.1679753316
[5] Life cycle assessment or LCA (also known as life cycle analysis) is a methodology for assessing environmental impacts associated with all the stages of the life cycle of a commercial product, process, or service. For instance, in the case of a manufactured product, environmental impacts are assessed from raw material extraction and processing (cradle), through the product's manufacture, distribution and use, to the recycling or final disposal of the materials composing it (grave). An LCA study involves a thorough inventory of the energy and materials that are required across the industry value chain of the product, process or service, and calculates the corresponding emissions to the environment. LCA thus assesses cumulative potential environmental impacts. The aim is to document and improve the overall environmental profile of the product.
[6] https://www.kiwa.com/nl/en/news/news/nibe-investigates-kiwa-certifies-leadax---the-new-lead/?_ga=2.195102764.1201438081.1682262310-2025830176.1679753316
[7] https://www.youtube.com/watch?v=Xbq3JEtiiv4
[8] Waste-to-product organization Renewi collects waste, processes it and turns it into new raw materials. Of the 14 million tons of waste the company processes annually, 65 percent is recycled or used for energy recovery through incineration. The company was created in 2017 after a merger of Shanks Group with the Van Gansewinkel Group. Renewi is listed on the London Stock Exchange and Euronext Amsterdam. The head office is in the United Kingdom. https://www.change.inc/bedrijven/renewi
[9] Wapenveld is a village in the eastern Netherlands. It is located in the municipality of Heerde, Gelderland, about 10 km from Zwolle and 100 km from Amsterdam. The village with 6,000 inhabitants, is situated where the valley of the river IJssel meets the Veluwe woods. The people of Wapenveld earn their living from agriculture (mainly cattle) and industry, mainly AKZO Nobel. Until 2008, Wapenveld was also home to the Berghuizer paper factory.
[10] The city of Utrecht is getting a piece of history back in the form of a medieval crane. From 1402 to 1839 there was a city crane at the current Winkel van Sinkel on the Oudegracht. This medieval building had completely disappeared from the street scene. Until September 10, 2022. From this moment on, the crane can be admired again at the Utrecht canals. With a sustainable adjustment. The traditional lead is making way for its circular replacement: Leadax Original. https://www.cirkelstad.nl/de-stadskraan-in-utrecht-herboren/?_ga=2.28427964.1201438081.1682262310-2025830176.1679753316















