Nov 9, 2015
MCBP #41: A conversation with Shel Israel, author of Lethal Generosity
MCBP #41: A conversation with Shel Israel, author of Lethal Generosity
Steve, Judy, and Shel Israel at the Tel Aviv Beer TweetUp in 2011.
In this episode of the Middle Chamber Books and Music Podcast, we chat with Shel Israel, author, journalist, and “recovering publicist,” whose new book, Lethal Generosity: Contextual Technology and the Competitive Edge,discusses what companies need to do to earn and keep the loyalty of their customers. It completes a trilogy of…
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