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“I remember being in school and the excitement of opening up packs of cards—growing up in England it was mostly football—and then trading them with friends. It was a small community, but we were connected through our love of sport and cards.”
When Hamilton met Martin, the partnership clicked immediately.
“I’m very connected to my inner child,” Hamilton said. “When I met Adam and saw the way he lit up talking about cards, I felt that same excitement—and knew we could create something special together.”
“I was in Tokyo a few weeks ago and was amazed by the buzz—these stores were packed,” Hamilton said. “It really showed me how big this opportunity can be globally.”