#15.04.26

[theedictofthestar]

bir çocuğun tek isteği büyüyüp hayallerini gerçekleştirmek olmalıydı, aynı hayalleri kurduğu arkadaşlarıyla yan yana toprağa verilmek değil.

[dreamings-free]

Louis on stage in Lyon 15/4/26 ✨ photo by Rory Barnes

lthqofficial instagram story 16/4

[heartsoftruth]

[dreamings-free]

Louis and the band at the end of the show in Lyon 15/4/26

urfav.l4ur3x instagram story

[dreamings-free]

Louis on stage in Lyon 15/4/26

via alwayslou2025 insta live

[heartsoftruth]

“I remember being in school and the excitement of opening up packs of cards—growing up in England it was mostly football—and then trading them with friends. It was a small community, but we were connected through our love of sport and cards.”

When Hamilton met Martin, the partnership clicked immediately.

“I’m very connected to my inner child,” Hamilton said. “When I met Adam and saw the way he lit up talking about cards, I felt that same excitement—and knew we could create something special together.”

“I was in Tokyo a few weeks ago and was amazed by the buzz—these stores were packed,” Hamilton said. “It really showed me how big this opportunity can be globally.”

[dreamings-free]

Geese's marketing is nothing new and not the problem

Marketing in music is nothing new, nor is the process Geese used to promote their work. Yet while actual issues need to be addressed, fans a

A band’s marketing is none of our business: Geese, ‘psyops’ and fans’ misguided focus

Lucy Harbron Wed 15 April 2026 17:00, UK

As soon as The Beatles were signed, Freda Kelly, an employee of Brian Epstein, assumed the job of running the band’s official fan club. Today, most major fan accounts, especially the ones with ‘HQ’ at the end of their username, are run the same way – in-house, paid for. 

Record labels used to send models to radio stations to drop off new releases. The Rolling Stones had practically invented the concept of merch. Paul McCartney announced his debut by sliding a self-written questionnaire to the press. Go back even to the days of classical composers who would purposefully connect with particularly high-status or glamorous aristocrats and ladies, coaxing them into hiring them for their balls or even just playing their concertos; that’s marketing. All of this is to say – marketing is not new. 

For as long as music has been an industry, that industry has involved marketing – and we need to get over it.

The issue in today’s landscape is the fact that music fans at once feel both knowledgeable and still betrayed by an artist’s engagement with the sales side of things. The obsessive throwing around of terms like ‘industry plant’, or the new buzz phrase ‘psyop’, is the activity of fans who like to think they’re experts. There a smug, knowing “ha! I knew it” that suggests the average listener now believes they understand what goes on behind the scenes. It’s the posture of a consumer who likes to think they’ve outsmarted the salesman, grown wise to their techniques – but then something happens, like the recent news about Geese’s marketing campaign landing, and everyone’s shock makes them look a fool. 

...

-> read the full article here at faroutmagazine.co.uk

[dreamings-free]

15/4/26 ❤️‍🩹🤒