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Launching 7 Cider Cocktails At Virtue Farm This Month
Greg Hall asked me to develop a cider cocktail program for Virtue. I R&D’ed the cocktails during the slow first quarter of 2023 & we launched all seven earlier this month. I never thought I’d have this much fun creating the lineup. It was a blast. Just being able to wrap my head around what’s possible utilizing only cider and no other alcohol to make tasty drinks was a fun challenge.
I was also able to heavily lean on Rare Tea Cellar in Chicago. I have a great deal of respect for what they do, and their various teas created a layer of complexity in each cocktail [selection pictured below]. I also got to work with other sweeteners such as molasses, concentrated pear juice from Seedling Farms and barley syrup, which was really enlightening, making texture without hard spirit addition.
Another ingredient I enjoyed incorporating into the lineup was Jeffrey Morgenthaler’s lime cordial, if you haven’t made this yet, please give it a go [recipe here]. It’s so good. And I finally got to use saffron. I’ve been wanting to play with saffron for a while. I created an infusion with Michigan-made Vernors, saffron and Rare Tea Cellar Emperor’s Lemon Meritage tea. Culinarily and philosophically, I love mixing lowbrow and highbrow together. This elixir does that, is crazy delicious and creates the most complex cocktail of the menu, The Alchemist’s Apprentice.
Also very fun was teaching the crew the menu and watching them make & serve the cocktails. Two of the lineup are made in a cocktail shaker, the remainder are either built in a mixing glass or highball-style, made directly in the serving glass. There’s even one seven-touch cocktail in the mix. Something we eschewed at Shift Drinks, but was fun nonetheless to develop for Virtue.
The marketing of these cocktails started yesterday. Check out the first Instagram Reel here. I love the Wes Anderson aesthetic. Thanks to Seth, Sara, CK, Kaely and Charlie for making these vignettes. I can’t wait to see the rest.
VIRTUE FARM CIDER COCKTAIL MENU
The Alchemist’s Apprentice Our Abeille cider with house made Vernors infusion of saffron & Rare Tea Cellar's Lemon Meritage, Peychaud's & Regans' bitters, Forbidden Forest Lapsang Souchong mist. Served up in a coupe. This drink was inspired by Sam Ross' modern classic Penicillin.
Blue In The Face Blueberry Mitten cider with Rare Tea Cellar’s Emperor’s Peppermint with fresh mint & orange bitters. Served in a bodega glass on the rocks. A refreshing apéritif.
Cider & Sand Fresh orange juice, L'Aperitivo NA Vermouth, malted barley, Rare Tea Cellar's Bourbon Vanilla Chai, Seedling Farms pear syrup & our Cherry Mitten cider. Shaken hard, served up in a pub glass. This drink is our variation of the classic Blood & Sand.
The Golden Palmer Goldenhour cider, Rare Tea Cellar's Regal English Breakfast tea, fresh lemon juice & cane syrup, stirred and served in bodega glass on the rocks. The cider version of a classic Arnold Palmer.
Memed & Mocked Jeffrey Morgenthaler's lime cordial, Rare Tea Cellar's Forbidden Forest Lapsang Souchong, our Maple Mitten cider, Angostura bitters. Served up in a coupe. A cider version of a classic Gimlet.
Mending Wall Rare Tea Cellar’s Bourbon Vanilla Chai, Matriarch pear-ginger cider molasses, our original Mitten cider & orange bitters. Served on the rocks in a bodega glass. Our take on a classic Stone Fence.
Rural/Metro Rare Tea Cellar’s Cran-Apple tea, fresh lime juice, cane syrup, orange bitters & topped with our iconic Brut cider. Served up in a pub glass. A cider version of a classic Cosmo.
Should you find yourself in Fennville this summer, I hope you get to try one of these, please. Make sure you say, “Hi!” too.
Gimlets are my drink of choice, and I've been looking for a natural substitute for Rose's.
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I’ve always had a pretty serious dilemma with the Gimlet. On one hand, I’ve never really been in love with fresh lime juice Gimlets. There,
Following Fools | Lime Cordial
I don’t know wtf tumblr is doing, click the pic for something less...compressed.
But! I made my very own Lime Cordial! It’s the other major part of Gimlets besides gin and making yourself isn’t hard, just tedious. The ingredient list is literally: limes, sugar.
This batch does make a kick ass gimlet, but I don’t drink enough to use it all up in the MONTH (at least) lime cordial is supposed to be good for, so I think it’ll become limeade base.
Lime Cordiale - Falling Up The Stairs
Lime Cordiale is an upbeat rock band from Sydney, Australia. Their new album, Falling Up The Stairs, has an interesting mix of genres, combining sounds of reggae, indie-rock, and jazz music. The band certainly has a Cage The Elephant and Foster The People flair about them, and musically is up to par with both of those bands. Lime Cordiale’s vocalist has a great higher range that caters well to the quirkiness of the band’s instrumentals. The band even has a trombone player, which gives them a ska like vibe. Overall, Lime Cordiale certainly has something unique and interesting to add to the Australian music scene, and should definitely be checked out.
-Michael Naples