May 31, 2018
My Pinch of Italy
My Pinch of Italy is a food blog aimed at UK residents with a passion for Italian cuisine. The owner of the website hired me in June 2018 to perform a complete rebranding of the website, to review the core concept of the project and the brand’s tone of voice, and to create a new content plan. This collaboration is currently ongoing; I am in charge of editing and proofreading the articles, and copywriting and scheduling the website’s social media presence.
