Discover Top Posts Tagged with #linkworthy

Link of the Day: Trogdor!! The Board Game by Homestar Runner — Kickstarter

Holy crap, this is real!!! It looks amazing. Check out the Kickstarter!

https://www.kickstarter.com/projects/1999933720/trogdor-the-board-game?ref=NewsJul1918&utm_medium=email-mgb&utm_source=pwlnewsletter&utm_campaign=projectswelove-07192018&utm_content=button&banner=games-newsletter01

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#homestar runner #kickstarter #link of the day #linkworthy #strong bad #trogdor

Levatas Linkworthy: Week 44 of 52

What’s the best way to keep embarrassing content about your client off the internet? It’s pretty simple, really - just own the internet. At least that was the conclusion a law firm representing former New York City Mayor Michael Bloomberg came to. Bloomberg’s reps recently bought up hundreds of potentially embarrassing website names for the new .nyc domain in an effort to prevent self-proclaimed cyber comedians from bashing Bloomberg with sites like “BloombergBlows.nyc,” and “MikeBloombergisaDweeb.nyc.” Sure it would cost Bloomberg somewhere around $10,000 to 16,000 per year to maintain ownership of all 400 domain names his team secured, but can you really put a pricetag on being proactive?

Speaking of the internet, if you plan to advertise there you should remember that proper placement makes a world of difference - not just in terms of your target audience, but literally in terms of where you put the ad on the screen. Language school Euridiomas delivered that one-two punch beautifully with its recent string of YouTube ads. The company took advantage of the fact that many Peruvians rely on subtitles while watching their favorite movie trailers, so Euridiomas used the southern part of the screen to slip in some messaging of their own.

Sticking with boxing references (because they’re great and no one watches boxing anymore so someone should use them), Brita is keeping Big Soda against the ropes with its latest sugar cube city ad. The second battle staged in the water filtration company’s war on soda (the first featured angry clouds pelting pedestrian with cans of cola) depicts an entire cityscape constructed from sugar cubes, symbolizing the amount of sugar a one-can-a-day drinker would consume during their lifetime (221,314 cubes according to Brita).

To end on a positive note, check out Jet Blue’s newest corporate social responsibility initiative: the #FlyItForward campaign. Inspired by the moving stories its flight crews have heard over the years, Jet Blue selected one person who submitted their story of where they wanted to go and why with a metaphorical golden ticket to make those dreams a reality. Once she reached her destination, the individual selected another nominee from that city to take the ticket, fly to their destination of choice and select another nominee, and on and on. You can check out the stories from the #FlyItForward campaign so far or share your story for a chance to be selected at jetblueflyitforward.com.

#linkworthy #advertising #PR

Levatas Linkworthy: Week 38/52

For New York Yankees fans, it was the news heard round the world: Derek Jeter is retiring. For Gatorade, it was an opportunity to collaborate with one of the greatest players in baseball history. To steal a pun from the AdWeek article itself, Gatorade hit it out of the park with an epic 90-second salute to the New York Yankees legend.

This week, GoDaddy launched a new advertising campaign that will focus on empowering small business owners with its products and services. It takes a more comedic approach vs. the previous sexy spots that featured Danica Patrick.

We can't recap this week without mentioning the rollout of the iPhone's new operating system, iOS8. By now, you've read all about the software and its updates (right?) There have been many hilarious tweets knocking the amount of free space you need to download it, so here's a simplified version from Read Write.

Levatas Linkworthy: Week 37/52

Stoli Vodka announced a new advertising campaign called "THE Vodka." The campaign celebrates the brand's authenticity and spotlights its heritage as a trailblazer in the vodka category.

AdAge took a look at the recent influx of female empowerment in advertisements. You may have noticed commercials and social campaigns that feature inspiring messages about breaking down stereotypes and empowering women.

Nissan doesn't skip a (heart)beat. Just seven minutes after the Royal Family's announcement that they're expecting their second child, the brand tweeted an existing ad, an interior photo of its X-Trail seven-seater vehicle, with a crown placed on each seat. The tweet reads: It could be triplets and there would *still* be enough room for the Queen... #Xtrail #SevenSeats #RoyalBaby

DiGiorno learned the hard way that knowing the meaning behind a trending hashtag is really, really important. Following the video of Ray Rice punching his now-wife Janay Palmer, women took to Twitter to discuss their experiences in abusive relationships, all under the hashtag #WhyIStayed. DiGiorno wanted to capitalize on the trending topic but failed to look into the context. Here's what DiGiorno tweeted.

#linkworthy #advertising #trendingtopics