Levatas is a next-generation agency made up of a world-class strategic consultancy, a full-service communications agency, and an enterprise-grade platforms development firm. Our client engagements range from regional brands to multinational conglomerates.
We are currently seeking a Paid Search Specialist to create and manage day-to-day PPC and display campaign activities for our growing list of clients. This role will be part of a team responsible for developing paid digital media strategies, planning and purchasing, account coordination, and ongoing analytics/reporting. In addition to being one of our resident experts in digital media, this individual will also be responsible for continuously staying up to date, and informing our clients on, the rapidly changing digital media landscape.
Implement and manage digital media campaigns and all tactical execution included
Develop initial keyword list, leveraging identified brand territory and review with Director of Search
Provide setup, management and ongoing optimization for PPC, online display, mobile and other digital media
Produce monthly and quarterly analytics reports for Director of Search
Reconcile digital vendor invoices
Perform traffic estimates and reviews with Director of Search.
Manage active PPC campaigns with a focus on increasing ROI and overall sales/lead volume for clients.
Provide data-driven research for digital media planning
Work with copywriter to constantly optimize ad copy
Conduct keyword research, analysis and optimization
Research new opportunities to improve ROI (including keywords,ad copy, placements etc.)
Establish and maintain strong working relationships with the media supplier base
Communicate with media representatives to ensure that digital campaigns meet goals and perform as intended
Manage deadlines for materials and traffic creative for digital campaigns as needed
Desired Skills and Experience
Bachelor’s degree, preferably with a concentration in advertising, marketing, business administration, and communications
3+ years experience managing PPC campaigns on AdWords, Bing and other relevant platforms.
Experience in the e-commerce as well as offline driven sales field
Experience in managing PPC accounts with budgets in excess of $10,000 per month
Agency experience preferred
In depth knowledge of Google Adwords, Google Analytics, Doubleclick, Bing Ads, SEMrush, Moz and other ad platforms and relevant tools
Excellent verbal, written and presentation skills required
Strong organizational and quantitative/analytical skills
Proven ability to work as part of a team, including a passion for working cross-functionally with Merchandising, Development, Creative, and User Experience
Exceptional organizational skills, multi-tasking capabilities and detail oriented
Experience with Google Analytics and Adobe SiteCatalyst preferred
PC proficiency and solid working knowledge of Microsoft Office (PowerPoint, Excel, Word)
Basic experience in SEO a plus
This role is based in Palm Beach County, Florida and you will report to the Director of Search. Must be local or willing to relocate.
Compensation is commensurate with experience. Levatas is an equal opportunity employer (EOE), and we strongly support diversity in our workforce.
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