Mar 6, 2016
paint dipped liquid logos put a literal spin on brand identities
putting a literal spin on identity design, photographer manuel mittelpunkt and set designermatthias grund have realized a high-speed photo series that alters the logos of several popular companies. the project seeks to create a more dynamic brand experience that transcends traditional, static imagery. the collection of ‘liquid brands’ began as laser cut shapes, each delineating the logo of a recognizable brand — from airbnb to NIKE.
