This is our second full video. Following the release of a promo image and trailer, this video continues with the clean and fresh style of our first video. This video extends on the first however as this is a main as opposed to a starter.
To keep the instructions as simple as possible we opted to include the ingredients as they are introduced into the recipe. This way the viewer does not feel overwhelmed by the many different elements at the beginning and instead focus on the process and overall aesthetic.
San Choy Bow was the chosen for the main as it is simple, quick and easy to make, while still being both appealing and healthy. As a group we considered our vegan and vegetarian audience and how they would react to a recipe/video including meat, and concluded that it would be interesting to see how our data will be affected.
To film we used natural lighting at about midday when the light wasn’t as harsh in the kitchen. When filming over the stove top the shot required the range hood light on due to the dark shadows. The shots switch from smooth tripod held to slightly more organic hand held, to create contrast and relatability.
Overall we felt this video and the lead up process was very well executed and hope our analytics reflect this.
-Olivia.