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A lightweight, medium-to-full coverage serum concealer that instantly blurs the look of dark circles and spots, while active ingredients work to brighten them over time. Infused with powerhouse skincare active ingredients niacinamide, hyaluronic acid complex, bakuchiol, and caffeine, Hueskin Hydrating Serum Concealer
Deepica Mutyala, a South Asian beauty entrepreneur, started her career in 2012 with Birchbox. She later created a YouTube video that showed how to cover dark under-eye circles with red lipstick in 2015. Deepica gained instant popularity after her viral video went viral and she was featured on "The Today Show" and "The Dr. Oz Show" for her beauty hack. Her viral hack was viewed over 10 million times.Deepica Mutyala Refinery29, Vogue New York Times, Vogue CNN, Marie Claire and other media outlets featured her work. Live Tinted, a digital community she founded in 2018, allows for the creation of a comprehensive skin-tone beauty line. It developed into a cross-cultural movement called #TintFam where beauty and cultural discussions led to product development.
Live Tinted was her first step towards her dream project. Deepica has always wanted to help underrepresented women in beauty. She delved into the stories of these women and empowered them in their ventures. Its videos and editorials encourage women of all colors to feel their best.
