seen from Türkiye
seen from China
seen from United States
seen from China
seen from United States
seen from Brazil
seen from Denmark
seen from China
seen from Türkiye
seen from China
seen from United States
seen from Sweden
seen from United States
seen from United States
seen from United States
seen from Malaysia
seen from China
seen from Finland
seen from Brazil
seen from China
It’s that time again! Join us on Facebook (and Instagram!) Live at 2pm PT/4pm CT tomorrow to ask your social media marketing questions, get tips and more.
Find us on Facebook here: https://www.facebook.com/unionmetrics
And follow us on Instagram here: https://www.instagram.com/unionmetrics/
Hope you can join us!
Image source: The Found Animals Foundation.
Friday Reads | A quick collection of the best things we’ve been reading recently. This week it’s still all about live-streaming, especially Facebook Live.
For B2B brands who want to start incorporating live-streaming into their video marketing but aren’t sure where to start, check out 8 Creative Ways to Use Live-Streaming for B2B Brands from Matt Lee for Social Media Today.
You’ve probably heard that Facebook is now encouraging longer video, so here’s Why longer Facebook Live streams mean more engagement from Carla Marshall for Marketing Land.
“Even with a hefty promotional push beforehand, it can still sometimes take time for your audience to find your live stream. So, the longer you can keep the broadcast live, the higher the chances are for viewers to find you.”
20 minutes is the recommended minimum length to shoot for.
Finally, publishers might be pulling back on Facebook Live, but the honeymoon isn’t over for everyone. Tanya Dua writes about why Marketers are still into Facebook Live for Digiday.
Thanks for reading and have a great weekend, Tumblr!
Really, these alternate use-case for Facebook Live highlight the need for us to re-consider what live-streaming is, exactly, and what people want from it.
Should You Use Facebook Reactions as a Voting Mechanism on Live Broadcasts?
Image source: The Found Animals Foundation.
Friday Reads | A quick collection of the best things we’ve been reading recently. This week it’s all about live-stream video marketing.
If your brand is considering getting in on the live-streaming trend in 2017, here are Six Tips for Successfully Using Livestreaming Video for Marketing from Fritz Brumder for MarketingProfs.
A look at The Top 10 Facebook Live Streams of 2016 – and the Alternate Live Use-Case they Highlight shows how some brands are getting creative with Facebook Live, in ways that Facebook didn’t exactly intend. Andrew Hutchinson breaks it down for Social Media Today:
“So in the end, it’s less a commentary and more of an observation – some of the best performing live-streams of the year were static graphics or counters. They inspired related conversation – and maybe that’s the key objective you should be focused on, above creating great, informative content. Really, as most would advise, creating helpful and engaging streams would seem to be the best strategy, content which benefits your target audience and gives them new access to you and your business.”
Thanks for reading and happy holidays, Tumblr.
‘Don’t over-analyze this,’ Brumder stated. 'It is a low-risk, low-cost, high impact way to build relationships, and customers will vote with their engagement.’
Live streaming video: Getting tactical
Image source: The Found Animals Foundation.
Friday Reads | A quick collection of the best things we’ve been reading recently. This week it’s all about a little bit of everything.
Sometimes you just need to put the phone down. Kristin Zaslavsky covers these times for Eli Rose in 5 Times You Shouldn’t Tweet.
For great perspective on what it’s like working to become an influencer, check out How to become an influencer (even if you’re a little guy!) by Aaron Lee for Mark Schaefer’s blog.
And finally, if you’re still confused about which live-streaming video platform is right for your brand, read this Marketing Dive feature from David Kirkpatrick on Live streaming video: How marketers can pick the right platform.
Thanks for reading and have a great weekend, Tumblr!
Image source: The Found Animals Foundation.
Friday Reads | A quick collection of the best things we’ve been reading recently. This week it’s all about Facebook video.
If you were upset by the recent revelation that Facebook video views had been inflated, you’ll want to read Facebook’s Faulty Stats: Solving the Video Engagement Measurement Problem by Sean Cunningham for Advertising Age. The biggest takeaway?
“A solution is here. It’s called average audience in any given minute. This metric has passed the test of the toughest skeptics in audience planning. By using it, advertisers can take a giant step toward restoring the marketing efficiency our business is founded on: delivering real people who buy real products at a mass, proven scale.”
If you’re a B2B brand looking for a Facebook Live primer, then check out Steve Goldstein’s piece on just that for PR News: Facebook Live for B2B Brands—the Why and the How.
SMT also has one (not specifically for B2B) from Gavin Hammar: Facebook Live: How To Start Streaming Today.
Happy streaming or avoiding streaming, Tumblr. Thanks for reading!
These gaps in traditional TV coverage, points in time where TV cameras don't have access or can't be on the spot to capture the scene, have given live-streaming a way into the mainstream consciousness. And in these instances, live-streaming has become a genuine TV alternative, a new option to reach a waiting audience. And now the big players are looking to capitalize on that newfound awareness.
Twitter, Facebook Announce New Live-Streaming TV Deals (and Why That Matters to You)
Weekend reads.
