Counting YouTube Views on the Pop Charts: Forward-Thinking or Just Plain Unfair?
Every day the Internet becomes more and more ingrained in our society, and there are no shortage of debates on whether or not this is a good thing.
Some praise the Internet for connecting our huge world, and others ridicule it for inadvertently discouraging face-to-face contact. One major component in the connectivity and dis-connectivity of the Internet is the video-sharing site YouTube. On YouTube, one can watch anything from cat videos to professional-grade short films, but music and music videos account for a huge portion of YouTube’s daily traffic.
Earlier this year, Billboard realized this and decided to start calculating their Hot 100 list (a list of the top 100 pop songs of the week) incorporating YouTube views on music videos and official lyric videos. At first hearing this decision, most people thought it seemed like a great step forward in showing how music sharing in our society is changing, and many looked to the example of Gangnam Style, a song that got over 1 billion views on YouTube plus regular radio time but that never managed to take the number 1 spot despite its cultural impact at the time.
However, many opinions changed when the Harlem Shake viral video craze took over the Internet and, subsequently, caused the song Harlem Shake to sit at number 1 on the Hot 100 for an entire month, even though hardly anyone cared about the song itself, just viewing and creating the wild videos it went along with. Also, in the recent past, many songs have risen to number 1 or 2 in their first week and immediately fallen because of the massive video hits at their debut and a sharp drop in interest after the first few days. The Hot 100 theoretically represents popular opinion on music in a given week, and while this new addition to the list calculation makes it harder to distinguish fads from cultural landmarks that will last for years to come, it does accurately reflect the increasingly short attention span of the Internet generation, and how quickly we forget things that were all the rage five minutes ago.
What do you think about the Hot 100 counting YouTube views? Does it help accurately show or help misrepresent the nature of popular culture?
- Natalie is a junior in high school in California.











