#localizationfail

[cccintl]

🕳 Localization fail Back in the 1980s, Braniff Airlines started to widely promote its new leather seats with “Fly in Leather” campaign. 

 🔍It was translated into Spanish as “Vuela en Cuero.” Unfortunately, this can bear a different connotation when spoken. “En cueros,” which is pronounced the same as “en cuero,” means “naked,” turning the fancy tagline into a racy one: “Fly Naked.” 

 🔍The humorous, unintentional invite became an embarrassing and costly mistake for Braniff Airlines. 

 Read other interesting famous brands' mishaps here:  https://bit.ly/3lJtv7W