Sep 25, 2020
guidelines for a successful logo
A stand out tip was finidng the balance between obvious and abstract. the obvious has been done a ton of times while the abstract could be too farfetched. Strike for something that is a bit of an “inside joke” in a way. The customer needs some understanding of the brand to get it. Apple is the forbidden fruit of knowledge and technically has nothing to do with computers but a connection can easily be made. Strive for a logo that requires a little bit of thinking. Just a little.