#longchampfifthave

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LONGCHAMP AND KENDALL JENNER CELEBRATE THE OPENING OF LONGCHAMP FIFTH AVENUE, NEW YORK CITY

Last night, Longchamp’s President Philippe Cassegrain, Global CEO Jean Cassegrain, Artistic Director Sophie Delafontaine, and Vice President & Managing Director of Retail in the U.S. Olivier Cassegrain celebrated the opening of Longchamp Fifth Avenue with special co-host and newly announced campaign face, Kendall Jenner. Guests included Aline Weber, Calu Rivero, Cara Delevingne, Crystal Reed, Dylana Suarez, Ella Richards, Eniko Mihalik, Jeanne Damas, Jenny Walton, Jeremy Scott, Juliette Longuet, Krystal Bick, Lola Rykiel, Marina Nery, Paris Jackson, Patricia Manfield, Pauline Hoarau, Ryan McGinness, Sarah Andelman, Scott Eastwood, Scott Schuman, Sophie Elgort, Sofia Reising, and Victoria Brito.

Courtesy of BFA (Photo credit: Neil Rasmus) - (Photo credit: Zach Hilty) Courtesy of Getty/WireImage (Photo credit: Dimitrios Kambouris and Cindy Ord)

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Transchromie Mécanique Aléatoire by Carlos Cruz-Diez

Inside the boutique, shoppers will be drawn to the focal point of the flagship—artwork titled Transchromie Mécanique Aléatoire by the Venezuelan artist Carlos Cruz-Diez. Cruz-Diez is known for his kinetic and optic aesthetic which is evident in this piece. Through the artwork’s moiré effect, Cruz-Diez is able to create a sense of motion while also catalyzing an immersive visual experience through color. There is a synergy and continuity between the composition of Cruz-Diez’s work and the linear elements of the façade.

© Eric M. Townsend

[maisonlongchamp]

Longchamp opens its New York City flagship store on Manhattan’s Fifth Avenue 

New York City, NY, USA. Spring 2018. Longchamp—the esteemed French luxury house—will open its New York City flagship store on Manhattan’s Fifth Avenue, one of the world’s most famous shopping boulevards today. Located at 645 Fifth Avenue in the Olympic Tower, adjacent to Rockefeller Center and St. Patrick’s Cathedral, the 4,000 square-foot, two story space will be the brand’s largest outpost in the United States.

© Eric M. Townsend