#look building

[vintagemanhattanskyline]

View looking northwest of Midtown Manhattan skyscrapers from the top of General Electric Building. Summer, 1950.

The 42-story DuMont Buidling (James Edwin Rutven Carpenter, 1931) are at left, foreground. The new 24-story 575 Madison Avenue (Emery Roth & Sons, 1950) are at center, as one of Midtown’s first modernist skyscrapers. Above its is the Squibb Building (Ely Jacques Kahn, 1930), Savoy Plaza Hotel (McKim, Mead & White, 1927), Sherry-Netherland Hotel (Schultze & Weaver-Buckman & Kahn, 1928), The Pierre Hotel (Schultze & Weaver, 1930) and the Fuller Building (Walker & Gillette, 1929). The modern 445 Park Avenue (Tishman of Universal Studios) Building (Kahn & Jacobs, 1947) are at extreme right.

Photo: General Electric/Museum of Innovation & Science (Schendectady, U.S.A.).

Don’t miss our new article (in Spanish), in the blog “Historia de los Rascacielos de Nueva York” about Emery Roth & Sons’ first office buildings: 505 Park Avenue, Look Magazine Building and 575 Madison Avenue.

https://bit.ly/39twImB

[vintagemanhattanskyline]

View looking west of Midtown Manhattan skyscrapers from the top of General Electric Building, in summer, 1950.

The 444 Madison Avenue Building (Kohn, Vitola & Knight, 1931) are at left, foreground. The Rockefeller Center’s original complex (Associated Architects, 1931-1940) are at background, with the 70-story R.C.A. Building (1933) at left and 41-story International Building (1935) at center. St. Patrick’s Cathedral are at foreground. The new 24-story Look Magazine (488 Madison Avenue) Building (Emery Roth & Sons, 1950) are at foreground, right, and the new Rockefeller Center’s Esso Building (Carson & Lundin, 1947) are at background.

Photo: General Electric/Museum of Innovation & Science (Schendectady, U.S.A.).

[vintagemanhattanskyline]

The 25-story Look Magazine Building. 488 Madison Avenue, between West 51st to 52nd Streets. Emery Roth & Sons, 1949-1950.

View looking northwest of Look Magazine Building, in Summer, 1951.

Photo: Wurts Brothers

Source: Stern, Robert A.M.; Mellin, Thomas; Fishman, David: "New York 1960. Architecture and urbanism between the Second World War and the Bicentennial" (New York. The Monacelli Press. Second Edition. 1997).

[imkeepinit]

[vintagemanhattanskyline]

Early Modernist ziggurat called Look Building (Emery Roth & Sons, 1950), at left, and other Madison Avenue buildings in the spring of 1964. The Corning Glass Building (Harrison & Abramovitz, 1959) and Squibb Building (Ely Jacques Kahn, 1930) are visibles at background, at right.

Photo: Van Phillips/Owen Thomas.

Souce: Van Phillips, Owen Thomas. “El Mundo en Color”. (México, Organización Editorial Novaro, 1967).