Creator of Rainbow Loom, where loom bands started.
Rainbow Loom was created by Cheong Choon Ng, a Malaysian immigrant of Chinese descent who came to the United States in 1991 to attend Wichita State University, where he earned a graduate degree in mechanical engineering.He was employed as a crash-test engineer for Nissan Motor Company in 2010 when he conceived the idea of a toy loom for rubber-band crafting while watching his young daughters make rubber-band jewelry. His prototype, which he called Twistz Bandz used a wooden board, pushpins, and dental hooks.Encouraged by his family to market the product commercially,he invested $10,000 and found a factory in China to manufacture the parts, which he and his wife assembled in their home in June 2011.Ng renamed his product after discovering an elastic hair band on the market named Twist Band. His brother and niece came up with the name Rainbow Loom.
