#lush ipa

[whatsontap]

[thedaily-beer]

Fremont Brewing’s Lush IPA (Picked up at Bev-Mo). A 3 of 4. Lots of great tropical and herbal hop notes on top of a nice, light body. Quite bitter in the body, but well-balanced, and quite enjoyable. A little sticky overall with some really nice lacing. Not the most complex thing ever, but very clean and very well done.

[whatchudrinkin]

Your Weekly Curmudgeon

You can’t release an IPA these days without dropping a few “juicys” in the press release. Take the new Lush IPA from Fremont Brewing. It’s both juicy and tropical according to the press release, and “tastes like spring feels.” Sure. It tastes like melons and blood orange, both good flavors, but I feel like I’ve had this beer already, many times. 

But that’s where we are. The market demands juice, and the brewers will give it to them. Every new beer is made with Citra and Mosaic hops. Every beer will be an IPA. And everything will start to taste the same again.

I’m not saying IPA is the new light lager, but it seriously looks like in the near future, the only beer drinkers who are going to be satisfied are those who like IPA, specifically juicy IPA. You can now go online and argue about which beer is the best simulacrum of a papaya.

I just thought the point of “the Craft Beer Revolution” is that we’d have lots of different beers to drink. Not be pummeled with the same three hops in every other bottle.