#mackcollier

[brainsonfirenews]

Looking for the best business books to read? These seven books will help your marketing take a leap forward in 2014.

The Passion Conversation – I love marketing books that focus on science and research.  For example, early on in The Passion Conversation, the authors tackle the three forms of motivation that spark Word of Mouth: Functional, Social and Emotional.  

Who should buy it:  Anyone that’s responsible for connecting either directly or indirectly with customers, and who wants to increase customer loyalty and improve brand perception. Read more

[brainsonfirenews]

It’s no secret that I’m big fans of the gang at Brains on Fire.  You probably know them for their work with client Fiskars in helping to create and develop The Fiskateeers movement, which is a staple case study at marketing and social media conferences, and for good reason.  I used it as a case study in Think Like a Rock Star and also interviewed BoF’s Greg Cordell and John Moore for the book.

And I wanted to interview John again because Brains on Fire has just released its second book, The Passion Conversation. The Passion Conversation looks at the science and research behind what motivates us to have passion and excitement for a particular business or cause.  It’s a wonderful companion to their first book, Brains on Fire, and I’m very excited that John has agreed to tell you more about it. Read more