I ran into this great book many many years ago and speaking of #DigitalTransformation it really feels like a #MeatballSundae, trying to throw #Digital on top of tradional stuff that may or may not work, also stuff divided into multiple silos which means the #MagicFormula may not work afterall, a lot of people trying to do the #Sundae without even thinking about the #Meatball right? Which means the #Customers how to Meet and Exceed their needs, how to make it easier for them, how to make them happy in the process = Remarkable #CustomerExperience hopefully based on #SharedValueCreation with them (at New Jersey) https://www.instagram.com/p/BtlRBSZhf2z/?utm_source=ig_tumblr_share&igshid=1sp1bf3h95tmt