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maidenform, 1961.

#maidenform #1961 #1960s

Maidenform (1963)

#maidenform #60s fashion #vintage ads #vintage advertising #vintage underwear #60s advertisement #sweet music bras #sixties #1963

Take the Bull by the Horns...

Maidenform Bras, 1962

#1960s #60s #60s ads #vintage ads #maidenform #60s bras #60s fashion #60s style #60s hair #womens fashion #60s advertising #vintage advertising #clothing ads #magazine ad #redbook

'maidenform ad, 1962: "for 2 decades (1949-69), this campaign converted everyone's worst nightmare--appearing undressed in public--into an effective way to sell bras"' in unmentionables: a brief history of underwear - elaine benson + john esten (1996)

#my scan #lingerie #ad #maidenform