@schwancosmeticscr , a German makeup supplier for many of the world’s biggest cosmetic companies, and Finnish material innovation startup Sulapac have collaborated to create lip liner and eyeliner pencils with sustainable barrel material, capable of sustaining the volatile makeup product held within the material. To date, the main challenge of using bio-based materials in cosmetic pencils is that most natural materials are not capable of maintaining the freshness of the makeup inside the pencil. For this reason, most #makeuppencils today are encased in virgin plastic. The pencils were made in response to market research about the shifting demands of Gen Z and Millennial cosmetic consumers. According to the Deloitte Millennial Survey, the importance of reconnecting with nature became apparent during the COVID-19 pandemic. Consumers wanted to care for and feel in touch with nature. These consumers are also committed to driving positive change in their communities and the world. Consumers will now be able to experience long-lasting, high-performing lip liners and eyeliners wrapped in innovative pencil barrels. The eco-friendly and airtight packaging that holds the sensitive ingredients is made with 72% bio-based material, side-stream wood chips, and natural binders. While sustainable materials have been implemented in beauty packaging in recent years, this is the first time that Sulapac’s plastic alternative material is being used in color cosmetic pencils . https://www.reveriepage.com/blog/schwan-cosmetics-and-sulapac-create-a-cosmetic-pencil-with-a-plant-based-barrel #cosmetics #streetstylelook #cosmeticlook #makeupindustry #sustainablebeauty #beautyinfluencer #backtominimal #beautyindustry #kyliecosmetics #truebeauty #fashiontips #plantbasedmakeup #fashionconversation #sustainablestyle #eyeliner #fashioninnovators #eyelinerpencil #futureoffashion #ethicalbeauty #consciousbeauty #beautystandards #zerowastebeauty #beautytips (at New York City, N.Y.) https://www.instagram.com/p/CiIkV91sru0/?igshid=NGJjMDIxMWI=
