These are the three concepts that we presented the client.
1 Direction: Using the floor with interactive elements and also to navigate people better trough the store.
2 Direction: A calender that people can take home, so they have the Intertoys in their homes.
3 Direction: A charity game that learns children how to share with other people. The donations from Intertoys they did before anyways.
The decision of the client was to go with the first and third concept. The planning of the calendar for a whole year in advance is in his opinion not possible. So we tried to focus on the first and third concept for the next weeks (finishing concepts + prototypes + testing)













