Market Consideration:
Market Consideration ;
Our area of market deliberation is through the use of ads and endorsements. The first tactic is simply one used by a majority of social networking connective apps. When you connect with your social media account, permission to post to your ‘timeline’ will be activated. Giving the game the ability to post once you've achieved high goals. Therefore friends who don't have the app will have regular visibility of ‘achievements’ and ‘awards’ displayed on their feeds, leaving them curious and intrigued in the game.
The next idea is reaching out to celebrities who regularly use their social status to promote a healthier planet and contribute to stopping global warming. Celebrities such as Leonardo DiCaprio (actor), Jamie Oliver (chef), and Gisele Bundchen (model), to name a few, are big ambassadors for climate change. This form of advertising through celebrities that support the cause is free and an exceptional way to get a considerable outreach to their audience. This target audience is already eager to be involved in what their celebrity favourites are up too, therefore will promote the app in an extensive way.
Lastly to reach out and connect with the Australian government and request to link the app with the recycling and wastes ads they put on public transport, and commercials that frequently get noticed by the public.
By using many different outlets to freely promote the app, and with the use of repeating the promotion throughout the different markets, addresses the issue and the app in a communicative attitude. Presenting a vast allowance of reflective judgment, and allowing the audience to determine within themselves whether or not it has relevance to them (Messina 2007).
Platform ;
Mobile phones have been around since the early 1970s, but the ability to have an on hand, touchscreen device has only been around since 1992. Since then the market for mobile devices has continuously grown, with nearly every mobile owned being a touch screen (Mashable 2012).
As mobile phones can connect through a multitude of programmes, known as “cross-platform compatibility” (Flora et al 2014), it gives the user the ability to login with social media, and ‘connect with friends’ opening up a whole variety of accessibility through different networking forms. Hence by making our target platform to be mobile devices increases the chance of usability.