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[marketerintel]

Search and Social Cross-Channel Marketing Best-Practices

Search and Social Cross-Channel Marketing Best-Practices

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As marketers, we know that the customer’s buying journey involves several channels along the path to conversion. From awareness to conversion, our messages need to follow buyers and stay with them. Integrating channels, especially search and social, leads to improved budgeting, bidding, targeting, and performance compared with isolated campaigns.

Paid search and social are both…

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[marketerintel]

3 Marketing Mistakes Costing E-Commerce Companies

3 Marketing Mistakes Costing E-Commerce Companies

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These days, e-commerce businesses have more marketing options at their fingertips than ever before. And as marketing tips, tricks, and hacks continue to exponentially increase, it can be easy for an online retailer to get swept up in crazes without carefully examining how well-suited they are to the business and the kind of value they can deliver.

However, there are three marketing…

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[marketerintel]

How to Use Live Video for Marketing Your Business

How to Use Live Video for Marketing Your Business

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Fully 80% of people say they would rather watch a live video than read a social media post or blog. For that reason alone, live video can be a powerful marketing tool for business.

Yet, relatively few businesses are using live video, in part because the “live” in “live video” causes apprehension among marketers, who are accustomed to crossing all their t’s and dotting all their i’s and…

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[marketerintel]

Why Digital Marketing Is More Important Than Ever Before

Why Digital Marketing Is More Important Than Ever Before

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Digital marketing is booming. Businesses around the world are jumping onto technological advancements and changes in marketing.

If your business isn’t prioritizing digital marketing, you’re merely giving your competitors the chance to get ahead. An infographic by UK-based Point Blank Digital highlights just how important digital marketing is for businesses today.

More than half of…

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[marketerintel]

Tips and Tools for Instagram Video Marketing

Tips and Tools for Instagram Video Marketing

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In May 2019, an Instagram influencer with 2 million followers famously failed to sell even 36 shirts. How can Instagram marketing go so wrong?

You need to understand the platform and its audience inside and out if you’re going to run a successful marketing campaign.

Here’s how.

15 Tips for Improving Your Instagram Marketing Strategy

Instagram is a social platform that attracts people…

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[marketerintel]

Influencer Marketing Trends & Emerging Social Platforms

Influencer Marketing Trends & Emerging Social Platforms

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Although Instagram, YouTube, and Facebook are still the most popular social media platforms according to consumers, it’s important that brands and marketers be aware of the next emerging social media platforms in order to decide where to make investments.

Although no one knows what is going to be the next WhatsApp, Instagram, or Snapchat in this highly competitive market for audience’s…

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[marketerintel]

Influencer Marketing on LinkedIn and Personal Branding

Influencer Marketing on LinkedIn and Personal Branding

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People tend to choose a dentist who has good teeth. A hairdresser has to have nice hair. Your cobbler’s shoes had better be pristine. Along the same lines, people who want to build a personal brand would do well to learn from Goldie Chan, an in-demand keynote speaker and influencer.

I invited Goldie to Marketing Smarts to share her tips for brands that want to use influencer marketing on…

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