As marketers, it is our responsibility to create useful and messages and keep them updated. Optimizing content regularly is a good marketing content strategy. Here are 7 ways to tweak your messages more sticky over time: 1. Update the quality of your content by injecting new studies and facts. 2. Content should be rewritten with relevancy. SEO tools are helpful to get suitable keyword suggestions and direct you to high ranking articles. 3. Use simple and appropriate words. No matter how technical, it must have the ability to be understood in layman’s term. 4. Content shall serve as useful reference by its ability to answer questions directly. 5. Content should stand out through adding infographics that are easily understood at a glance. 6. Make your content longer and informative as it sends a good signal to Google. 7. Enhance your snippets and optimize your meta description. This is just the tip of the iceberg. Learn more communication strategies at #marcomhacks workshop on 12 November in Sydney and 19th of Nov in Canberra. #marketingcontentstrategy #omnichannelmarketing #strategicstrength #exanteworkshop #contentstrategy #marketingtrends Photo by Austin Chan on Unsplash