What could be the most effective content strategy to identify your buyer persona? Customers are practically influenced by experiences they can relate to. In purchasing online products, items or sellers with 5-star ratings and good reviews gain more trust. Most trusted sellers consequently get more sales. What is good about consumers nowadays is that they are very vocal and expressive. Most consumers express themselves through social media posts or even vlogs on Youtube. The easier it becomes for companies to be popular for either of the following causes: customers are delighted with their products/services or customers are unhappy that their complaints serve as precaution to other consumers. Customers’ journey is an effective content strategy for being believably true. Their expressed journey is one of the best ways marketers determine the exact needs of their target audience. Identifying a buyer persona through gathering data such as demographics, interests, behaviors, and experiences shall serve as a premise. All these and more will be discussed during the upcoming full-day seminar "Business Chain Impact" on 5 December in Sydney. See the link in the first comment.












