10 external factors that affect Fashion Revolution.
Fast fashion brands are making their way to the top of the fashion go to marketing campaigns. With more brands making themselves aware such as how they release constant clothing campaigns causing an increase in production and more reflection on how much gets thrown away.
With Brexit being a large impact how the trade and future of fashion reflects on fashion industry the production side of things will take a hit due to the factories in trade to show and drop when Brexit takes place.
Instagram, twitter and snapchat all large platforms that reflect on how fast fashion is represented and influencers have a huge part on this Boohoo and PrettylittleThing alone endorse a lot into their branding to ensure youtubers and Instagram famous influencers are representing their brand to use the most audience like marketing possible.
Social media has a huge effect on how fast fashion is perceived as the amount of positive recognition is receives over the negatives. Fashion revolution will get affected by this due the huge impact social media brings in to appeal to fast fashion brands the appeal to look at continuous campaigns overlooks the serious matters that our resulting in consumption.
The sugar-coating industry allows serious news stories to be covered up by celebrity endorsements or minor implications that are happening in the world, with topics such as factories collapsing and the knowledge that actually get received by the public does not show.
Issues such as celebrity culture is becoming more common with influencers having such a large impact on consumer consumption with people such as the Kardashians where their infamous style gets ‘knocked off’ weekly causing fast fashion brands to keep the consumer happy but creating a mass in the demands.
7. TECHNOLOGIES IN FACTORIES
With development in robotics and factory development such as CAD CAM the new form of mass production is much faster and easier with the use of robotics and computer technology this resulting the loss of working and trade causing the ethical side of clothing production to be affected.
With the rich getting richer and the poor getting poorer causing consumer trend rates the rise due the consumption cost increasing. This allow the luxury brands to become even more increased and allow fast fashion brands to become more appealing as they offer a cheaper alternative.
The increase of clothing and textile waste increasing by astonishing amounts every year with less people recycling and reusing more are buying and mass production this is causing a giant problem ethically. With fast fashion brands bring more campaigns out every month and less knowledge being perused about relying is creating large problems with waste all over.
With companies such as PrettyLittleThing, In the Style, Boohoo.com, MissGuided creating continuous content for the consumer which includes a large mass of products being released every weak and a much larger scale monthly this including hundred items for £5 this shook a lot of brands and ethical sourced researchers due to the mass marketing it was scaling to reach. Not only affecting the land fill and textile waste numbers but also over working cheap laboured factory workers.
