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APPLETON, St Elizabeth – When she started out at Appleton Estate as a youthful chemist in 1981, Joy Spence gave no thought to one day becoming the company’s master blender, much less to having a segment of the business named in her honour.
So, imagine her joy just recently when the former Appleton Rum Tour – now upgraded at a cost of US$7.2 million – was renamed The Joy Spence Appleton Estate Rum Tour.
“It is wonderful to have this amazing facility named in my honour, I never knew in my wildest dreams that this would be a reality,” a smiling Spence told Jamaica Observer Central at the launch ceremony for the upgraded tourist attraction.
After joining Appleton as chief chemist, Spence “moved up the ranks” to become master blender in 1997.
Spence was described at the recent ceremony at Appleton Estate as the “first female blender in the entire spirit world not just in the rum industry”.
She told Observer Central that she received her university training at the University of the West Indies and in the United Kingdom. She taught chemistry at high school and at university before gaining practical experience as part of the blending team for the world-famous coffee and rum-based Jamaican liqueur, Tia Maria.
Joy Spence gets deserved standing ovation.
The Joy Spence Appleton Estate Rum Experience is aimed at exposing visitors to Jamaican history, culture and cuisine while promoting Appleton Rum to the world.
It’s projected that 100,000 visitors will come to Appleton this year, up from the 50,000 annually when the former rum tour was closed just over a year ago to facilitate the upgrade.It’s expected that arrivals will gradually build to 200,000 annually with the coming into being of a planned rail service bringing visitors from Montego Bay to Appleton Estate; as well as improved roads to facilitate tour buses. The 11,000-acre Appleton Estate in the Nassau Valley, shadowed by the Cockpit Country, in northern St Elizabeth is said to have been producing rum since 1749.
The rum experience upgrade at Appleton amounts to 26,000 square feet of buildings. It includes a welcome centre, luxurious bars and lounges, expanded tour elements detailing historic rum manufacturing from “cane to cup”, tasting rooms to facilitate visitors in the “experience” of Appleton products, kitchens, restaurant (complete with authentic jerk pit)and retail store.
Appleton Estate is part of J Wray & Nephew Ltd which is owned by Italian beverage giant Campari Group.
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