#masterpoject

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http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=8719

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Very helpful, nostalgia in ads

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Every typewriter has a personality; they are said to be as unique as people. The typewriter seems more human, somehow, compared with the antiseptic, odorless, plastic, and mostly silent computer. It's easier to feel connected to something that requires so much tactile and sensory engagement; it makes appealing sounds when you touch it. And the smells of ink and oil are powerful memory triggers, especially for anyone my age or older who learned to write on a typewriter.

http://web.ebscohost.com/ehost/detail?sid=ffce8ef7-7fb4-4114-b5c0-55be0452ad1e%40sessionmgr113&vid=1&hid=108&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=ehh&AN=72451663

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useful book

Screening the Past  Cook, Pam

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Retro and vintage are becoming a new trend. Once rarely used in this robust, dynamic medium, early, retro and vintage elements are now becoming more and more popular in a variety of design contexts. Online shops, corporate designs, portfolios and blogs incorporate both styles on a small and large scale. When applying "old-style" elements to their works, designers produce creative and appealing designs that make their websites stand out and look really different. As a matter of fact, if executed carefully, such designs almost never look boring, although one might intuitively think that the opposite would be the case. Retro and vintage designs exhibit graphic solutions that are strongly influenced by the time period that they are supposed to represent. While retro focuses on the style of the 1910s to 1930s, vintage recalls the time period between the 1950s and 1980s. In both cases, design elements reflect some old-fashioned motifs, trends, personalities and objects that had been an essential part of our lives in the past.